What is Website Prototype and How to Create a Website Prototype?

If you’re working with a custom web design agency, it’s likely you’ll use a prototype to help plan your website. A website prototype is planned, designed, used, and edited during its life cycle. The entire purpose of a prototype is to create a user-friendly website that evolves with your business, so keep in mind that getting the prototype perfect isn’t the goal. A website prototype is a lot like a blueprint for a house.

Often, it’s possible to find UX/UI designer hybrids in the design world, however, it’s still important to make the distinction between the two concepts. A qualified UX designers will help organize your user research and interviews to define user personas and product requirements. They will be specialized in building and devising a design system, then implementing that system in prototypes. The next part you have to take into account when creating a website prototype is how users interact with websites.

Flower Boutique website prototype template

We design a prototype this way for a reason – so you can focus on things that matterin this phase of the project. Custom web agencies build websites in a specific way to ensure the end product is not only beautifulbut functions the way it should. Think of the design as a bonsai tree you’re pruning to create a thing of simplistic, enduring beauty. A coded prototype shows exactly how it will display across different browsers and devices. And if any changes are needed, you can make them directly to the working model.

prototype of a website

That means refining the spacing and positioning of all UI elements to the exact pixel. Defining this type of information in the prototyping stage will make it easier when it’s time to develop the product. For example, imagine you’re prototyping a sign up form and want the user’s email address to be saved and appear on another screen, such as the account page.

Stepwise breakdown of how to create a prototype of a website

Allow all your stakeholders to test and review your prototype, leaving no room for misunderstandings. Improve communication between teams, putting them all on the same page. Visualize your web and mobile prototypes, while you design them. Use our Emulator and Viewer App to test your prototype live on any iPhone, iPad or Android device. Design, prototype and simulate fully-functional forms and data grids-lists, and test them instantly without writing a single line of code.

  • That is, adequate contrast for visually impaired users while also consistently reserving colors like red and green for error and success messages.
  • Next, focus on the user flow and scenarios to sketch the page flow, then create a low-fidelity digital prototype.
  • Once you’ve spoken to the client, nailed down some user research and devised your product requirements, you’re ready to start creating a lo-fi prototype.
  • Looking for a way to transform your website prototype into a fully functional and fully coded one?
  • A low-fidelity prototype, for example, could be a conceptualization using pen and paper or post-its.

Finally, we cannot stress enough the importance of making elements look clickable on a website. Make sure that links have adequate contrast with the surrounding font or background. Ensure that buttons have adequate contrast and look like buttons. Make sure the color combinations you use provide good accessibility and usability, while also accentuating your brand.


The following image shows the design created from the prototype above. A website prototype is just like any other prototype – it’s a model created before the real thing is designed. The creation of a website prototype is part of the process of designing and developing a website. https://globalcloudteam.com/ Everyone on the web team – from marketers to designers to developers – use the prototype to communicate with one another and their client. It’s much easier to identify problems and issues in the early planning stages and update them before diving into creating the full design.

Building a website starts with creating a website prototype. A website prototype is like a blueprint for a future site. The more complex the project, the more complex and detailed the prototype of the site should prototype a website be. Annotate — a lot and everything that comes to your mind about the future page interactions of functionality. The chances are, if you don’t write it down this very second, you will forget it at a later stage.

Step 5: Feedback

A prototype needs to show how these will be integrated to improve the user experience. It doesn’t need to be completely fleshed out, but you should have the headings and an approximation of the content that is to follow. Using dummy text to fill out empty space is okay, but it’s better to use actual copy, even if it’s just an early draft. There should be enough content to give someone an idea of what the page is about and the flow of information. We know that sometimes you may just have to quickly whip something up.

prototype of a website

They incorporate most of the final UI design and interaction that the finished product will have. Prototyping is one of the most powerful tools in a UX designer’s inventory. In this article, we’ll explore the crucial role of bug tracking software or bug tracking tools and how they strengthen the backbone of successful product development. Standard UI action terms refer to a user’s actions within a user interface . These terms are typically used to describe the functionality of buttons, links, and other interactive elements. Designing the visual elements of the prototype will help you create a polished and visually appealing interface that meets the needs and goals of the user.


During development, developers use the prototype to guide functionality. Most professional web design teams are very enthusiastic about doing their best for their clients. Your team is experienced, educated, and passionate about what they do – it’s okay to relax and let them do what they do best. A website prototype is created after several things have taken place, including information architecture, target audience research, and content creation .